Full Volume works with pet gifting retailer Yappy.com to build brand awareness across key target audiences and in national and lifestyle consumer media. The brief includes seasonal campaigns, events and product placement. In the first three months of working together, we planned a “Pawfect Pampering Retreat” for influencers and their dogs, to launch a new range of canine supplements, launched a news-generation wedding campaign to promote new products, revealing that over a third of us would include dogs in wedding parties, and implemented a proactive and reactive press office, providing commentary on several new-agenda pet-led issues including Bring Your Dog to Work Day, summer heatwaves and how to relax your dog on National Relaxation Day!
