Online nicotine retailer, Haypp, wanted to utilise PR to help promote some of the brand’s key messages in a wider education style PR campaign. The aim of the campaign was to promote the message that people should consider making the switch from smoking to nicotine pouches, while also driving strong online links back to Haypp’s homepage.
Working across all forms of media we delivered a tactical plan that encompassed, print, online, out of home, experiential, and broadcast platforms to help deliver carefully crafted key messages. In addition to the more serious campaigns, we also curated a calendar of seasonal hooks and drafted relevant advice led content to further drive links and awareness, positioning Haypp as a trusted retailer for consumers that genuinely cared about the needs of the customer. With an ever changing, health conscious landscape, working with a vape retailer has also led to some challenges as we aim to ensure that Haypp’s reputation is respected amongst the public.
As a result of our campaigns and weekly content plans, we secured 269 pieces of coverage with a reach of 260m in titles such as BBC, The Times, The Telegraph, The Sun, Daily Mirror, Metro and LadBible.
