Online distance learning provider, Open Study College, approached Full Volume to help deliver quarterly PR campaigns that drove brand awareness and the key message that people can continue to study, at any age, whether for fun or to follow a passion, and distance learning provided the ultimate flexibility to do so. With many competitor brands it was important to establish a clear and unique identity for the college.
Using the quarterly campaigns as our key time to push brand messaging, we developed four education and career focused stories, all of which provided new insight into the careers sector and reinforced the notion that education is everyone. Working alongside this, the team also entered over 10 awards, secured six profiling opportunities for the CEO, assisted with influencer marketing, and used reactive news monitoring to ensure that any opportunity to discuss both education and career based topics were brought to OSC exclusively.
As a result, over the last 12 months, we have secured 110 pieces of coverage, with a total reach of 146m, in titles such as The Guardian, Daily Mail, Stylist, Metro and The Times.
