As a luxury food brand, The Gift Of Oil tasked us with promoting its products to higher affluent audiences and foodie centric consumers, with a particular focus on Christmas gifting for both 2022 and 2023.
In response, we developed a tactical product placement campaign ensuring that The Gift Of Oil was included in any relevant product features across a range of high profile titles including Good Housekeeping, Prima and Olive magazine. It was also important that journalists not only liked the look and story of the brand but were genuine fans of the flavours too. For this, we conducted two media visits, taking the products to London and securing meetings with key journalists to push the products into the correct hands. Over the two visits we met with food writers at titles such as The Guardian, The Telegraph and BBC Good Food. Beyond traditional PR, we also took over all social media platforms for The Gift Of Oil including a strategic content plan for TikTok, Instagram and Facebook that also introduced the brand to influencer marketing and brand collaborations.
Due to this, we were able to secure 252 pieces of coverage, with a reach of 370m, in titles such as GQ, Daily Mail, Great British Food, Daily Express, Stylist, Women’s Health and Delicious.
