Leading premium luxury lawn care brand TotalLawn appointed Full Volume to build brand awareness by securing media coverage across various tier A publications. Full Volume managed the brand’s media relations and press office with a creative PR strategy to increase awareness and drive traffic to the website. By positioning the Managing Director, Carlos Real, as a lawn care expert, Full Volume was able to offer ongoing expert commentary and advice pieces that resulted in Carlos becoming the “go to” credible comment on lawn care across target media.
