Full Volume launched the “Netflix of health and fitness” - subscription app My Coach School – to national and lifestyle media via a targeted press campaign that was also designed to increase exposure and credibility of the brand’s founders, including Team GB swimmer and high-profile influencer Lucy Davis. Activity included influencer engagement campaigns, where influencers tried out the My Coach School offering and then produced their own content, launch media relations that covered interviews and profiling of the founders, and ongoing expert commentary and advice pieces that resulted in the founders becoming the “go to” for credible comment on health and fitness topics across key target media.
