Jack’s, part of the Tesco family, came to Full Volume PR to help to improve brand sentiment in the local communities of its 13 stores, drive footfall, and raise consumer awareness in key regions. Over the course of three years, we executed multiple seasonal influencer marketing campaigns, in-store, themed activations, Launch events, Ongoing proactive and reactive press office for each specific store, PR stunts, Media competitions and full social media audits, strategies, and evaluations.