Full Volume was briefed to raise awareness of new Belgrove Hazelnut Rum amongst key consumer and trade media titles, and position the brand as a luxurious, premium choice for the discerning drinker. We delivered a high-profile launch event for journalists and influencer to introduce the brand, combined this with a series of journalist desk drops, so all key press were able to taste the rum for themselves. We then set up and ran a full press office function for Belgrove, as well as some news generation to get us some front-end national news coverage.
