As a consumer PR agency in Manchester, no two clients are the same. We want to add value beyond press cuttings, whether that’s driving traffic to a website or creating collaborative relationships with other brands. It’s important for us to take on board a client’s objectives from the outset.
Through a tactical approach, we love helping businesses target homeowners and renters alike through creative, targeted and results-driven PR. Take a look at some of our most recent home interior hits below:
OPHELIA BLAKE INTERIOR DESIGN
Independent design studio, Ophelia Blake, briefed us to secure quality press coverage to support their launch and position them as experts in the interior design sector.
With a limited budget available, we used Ophelia Blake’s design expertise to provide key media titles with comments and advice on the latest home improvements and trends. We drafted ongoing reactive and proactive press releases and content, engaging with key media on a daily basis, utilising contacts across national, regional, home, interior design and other trade media.
These amazing pieces of coverage on Good Housekeeping, Metro, and House Beautiful are just a few examples of the results we were able to achieve.
SILVER MUSHROOM
We were tasked with increasing brand awareness for Silver Mushroom, an online store offering a curated collection of home, kitchen and garden products. Here our activity was centred around four different tactics: product placement, proactive content creation, expert commentary, and influencer engagement.
388 pieces of relevant media coverage in just 9 months was the result, including features with Stylist, The Telegraph, and Good Housekeeping, print coverage in Notebook, Ok! Magazine, and The Sunday Express, plus BBC radio interviews. What else need we say..?
CARME HOME
Finally, CARME Home, our fab luxury homeware client, wanted an extension of their team to help drive brand awareness and secure strong links back to their e-commerce site. HQ’d in Manchester, CARME were keen to work with a Manchester PR Agency, for regular catch ups and face-to-face meetings.
Within four months the team secured more than 180 pieces of media coverage, with high-value links from sites including Marie Claire, Good To Know, Your Home, Real Homes, Ideal Home, Woman & Home, Homes & Gardens and Indy100. This sits alongside trends-led features in titles such as Stylist, Woman & Home, and Metro.
If you’re looking to work with a team of home interiors experts, with the skills and knowledge to deliver incredible results, just get in touch with us at hello@fullvolumepr.co.uk.
