Smashing KPIs is not uncommon at Full Volume PR, but we’re very excited to announce that we recently had one of our best months ever for coverage, across all clients. It’s truly been a whirlwind of a month, including a recent win as Micro Agency of the Year at the PR Moments Awards. With a range of clients across food & drinks, gaming, education, retail, and interiors, our tactics are vast but at the heart of it is a solid press office with industry leading media relation skills.
Here’s some of our biggest wins this month:
Wowing a client in the first quarter
Perhaps the best of all was in fact a new client for us, Seasoned Pioneers, a premium spice and specialist seasonings brand. Having only started working with Seasoned Pioneers in March we hit our KPIs within the first month and didn’t let the workflow stop there. In April alone, we secured 298 pieces of coverage with 294 links - a key focus for the brand. Some of the best pieces of coverage included:
Top pieces:
Newsjacking expertise
Another impressive quantity of coverage was secured for online nicotine pouch retailer, Haypp. We started working with Haypp back in October 2022 and since then we have made sure to stay on top of the news agenda, and, wherever possible, use headline stories to our advantage to join the conversation with relevant and authoritative commentary. Last month, we secured 108 pieces of coverage with over 100 links.
Top pieces:
Changing tactics
Another foodie brand we work with, Candy's Cupcakes wanted to slightly shift focus from our recent tactics and spend the month targeting product led coverage. Put simply, ask and you shall receive! In April, we secured 23 pieces of product placement coverage
Top Pieces
Staying creative
We have worked with an online distance learning provider, Open Study College, for just over a year. During that time we have generated five campaigns and drafted new press releases every week to secure high quality coverage. 15 months in, you might assume the creative juices have stopped flowing. On the contrary, we just had our best month ever for PR coverage! In April, we secured 14 pieces of coverage with genuinely relevant, quality pieces of content in national titles.
Top pieces
If any of this work sounds like something you want for your own business, get in touch hello@fullvolumepr.co.uk
