To launch Royal Canin’s newCanine Care Nutrition range via consumer PR, driving awareness of differentsensitivities supported by the range and educating the consumer on best practice when feeding dogs.
We commissioned a piece of research that looked into dog owners’ feeding habits and engaged with celebrity dog owner and chef Lisa Faulkner to discuss the findings in a broadcast campaign across TV and radio, in addition to a three-phase news generation sell in to print and online media, supported by a press office targeted at pet titles.
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